Gone are the days of stagnant, stale, and rambly job descriptions. Business industries are rapidly evolving, and thanks to the use of social media it is now easier than ever before to increase your pool of potential applicants. However, factoring in the sea of job positions available online through LinkedIn and other channels, HR personnel are now faced with a different problem. How do you entice the perfect applicant? Simple - The perfect job description.
Start With a Hook
As there are so many job descriptions out in the world, you need to get your applicants to notice your ad. One of the easiest ways to do this, is to start off your listing with a hook. The goal is to entice them, to be able to work for you they need to read this listing! There is no set rule on a “hook”, so feel free to get creative. Describe your ideal candidate, talk about your great office environment, tell the reader why they want to work for your company.
Detail the Role and Responsibilities
If they’ve made it this far, your reader is now interested in this potential opportunity. Now is the time to give them some details! Don’t overcrowd this section of the job description, but don’t be too stingy either. Be sure to describe the role you are trying to fill, and the responsibilities that come with it. Now would also be a good time to describe qualities your ideal candidate would have, and all of the requirements for education, software, and industry knowledge/experience they’ll need.
Job Description Secret Weapon: Culture
You want your candidate to be top notch, and all the best potential employees want to find not only a great job, but a great place to work. Your job description should include a section about the culture of your workplace, and what it’s like to work there. Include the size and style of the workplace, as well as your current staff. Hopefully this will be a long term commitment from both parties, so be sure to talk up how great the culture is! Include the salary range, and hours/days expected in this section too.
End With a Bang
Every job is different, therefore every job description will be too. Don’t be afraid to have fun while sharing the details of this potential career, but always be honest. The objective of this listing is to entice your next employee, so share any perks that come with the job, no matter how small. There are so many job descriptions out there, so you need to really shine and in order to catch their attention. Good luck!
Platinum Personnel - September 2018